Name the aim.
See what's possible.
Build the road.
Leadership and life coaching for executives, founders, women-owned businesses, and the next generation. Every engagement follows The Via Telos Method™ — a disciplined path toward what you exist to do.
The Romans built roads that lasted two thousand years. A via was never just a path — it was a discipline, a method, a way.
— The Via Telos Method™A partnership that helps you
see and step forward.
"Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential."
— International Coaching Federation · coachingfederation.org
See what you already know.
Powerful questions surface the answers that have been there all along. Coaching helps you separate signal from noise and name what matters most.
Trust what you decide.
Confidence is not the absence of doubt — it is the practice of acting in spite of it. Coaching builds the inner authority leaders rely on under pressure.
Move on what matters.
A coach holds the frame so the right work stays at the center. We build the structure, the cadence, and the accountability that turns intention into result.
The Via Telos Method™
A disciplined path toward what you exist to do — and the leader you must become to walk it. Three movements. Marked by miliaria. Ending in a profectio. The work itself never ends.
Name what you are walking toward.
Telos is the ancient Greek word for the end, the purpose, the reason the work exists. We begin by naming what you define as your ultimate purpose, not what someone else has declared for you. The telos becomes the reference point for every session that follows.
See further than the present allows.
Vista is the view that opens once you climb high enough. Most leaders aim at what feels reasonable; we work the vista — what is actually possible from where you stand, who you could become, what the next chapter could hold.
Build the path and walk it.
The Romans built roads that lasted two thousand years. The via is the route you construct, stone by stone — the strategic moves, the hard conversations, the daily disciplines, the milestones. Practical, sequenced, walked deliberately, and claiming as yours.
Stones along the road.
The Romans marked their roads with miliaria — stone markers placed at regular intervals, each one a moment to look back at the ground covered and forward at the road remaining. Every engagement is structured the same way. At defined intervals, we pause at a miliarium to reorient: is the telos still true? Has the vista changed? Is the road still the right road? The work of coaching is not the sessions. It is what happens between them.
Not an ending. A setting out.
Every engagement ends with a profectio — the celebration of leaving. Not a closing. Not a graduation. A formal acknowledgment that you are ready to walk the via without us walking beside you. The work does not end at the profectio. The accompaniment does. Because the telos keeps deepening. The vista keeps opening. The via keeps unfolding. That is the work of a life.
Three conversations,
before the coaching begins.
Every Frame the Future™ engagement opens with a three-step intake:
Step One
The Listening SessionYou speak. We listen.
The first conversation is not an interview. By asking powerful coaching questions, we are listening for the telos under the goal — the deeper question your surface goal is actually trying to answer. You leave with a coach who has heard you; we leave with a working understanding of what coaching you will actually require.
60 minutes · One conversationStep Two
Terrain MappingThe view from where you stand.
The second conversation maps the landscape — stakeholders, pressures, what has been tried, what is working, what is in the way of seeing further. If assessments are part of your program (CliftonStrengths, VIA Character Strengths, Kolbe, MBTI, Enneagram, DiSC, Hogan, EQ-i 2.0, Leadership Circle Profile), they are administered between Steps One and Two and debriefed here.
60 minutes · One conversation + assessment workStep Three
The Working AgreementWhat we are walking toward, together.
The third conversation focuses on co-creating the engagement. Drawing on what the coach has heard and observed, you jointly establish a clear agreement defining the aim, the objectives, the cadence, the miliaria, and the anticipated profectio. For sponsored engagements, this is also where the three-way kickoff happens.
60 minutes · Working agreement signedFour kinds of leaders.
One uncommon standard.
We do not coach everyone. We coach the people for whom this matters — leaders at an inflection, founders carrying weight, women building their own, and the next generation finding their footing.
Leading at the edge of what you have done before.
Senior leadership is not the next step. It is a different job — with broader scope, less feedback, and harder calls. The MBA does not prepare you for it. The promotion does not either.
We coach directors, VPs, and C-suite leaders at the inflection points where competence stops being enough. The new title with the wider mandate. The board you now report to. The room where the decisions do not have obvious right answers. The team you have to build from scratch — or rebuild around a different vision.
Executive coaching is the deliberate work of becoming the version of yourself the next chapter requires — before you arrive in it. The leader your team needs you to be. The presence the board needs to trust. The person you need to be when you walk out of the office.
- Executive presence. How you show up in the room — and how to read the room you are in.
- Board readiness. The shift from running the function to representing it to people who do not.
- Succession & the next role. Naming what comes after this — and building toward it deliberately, not by default.
- Leading through change. Reorganizations, strategy pivots, integrations, layoffs — the work that costs the most.
- Decisions without right answers. The judgment calls no playbook covers, made under time pressure and incomplete information.
- The loneliness of the role. Where to put what you cannot say to your team, your peers, or your boss.
- Your second act. What you exist to do beyond the current role — and how to begin that work now, not later.
When the company is yours, the questions are different.
Business strategy and personal growth are not separate questions when you are the owner. The founder-to-CEO transition is a different job from the one you started — and most founders learn that the hard way.
We coach founders scaling companies, founders navigating the move from founder to CEO, founders working through what comes after a successful exit, and founders wrestling with whether to start the next one. The questions you face do not have the kind of answers Google returns. They require thinking with someone who has sat with founders before — and is paid to tell you the truth.
Frame the Future™ coaches have worked with founders through the early-stage scramble, the awkward middle, the institutional grind, and the post-exit identity question. We meet you in whichever chapter you are actually in — not the one you wish you were.
- Founder to CEO. Letting go of the work that built the company so you can do the work that grows it.
- Scaling without losing what made it work. The culture, the speed, the standards, the spark — and what gets reinvented instead.
- Board & investor relationships. Managing the relationship without becoming someone you do not recognize.
- Hiring above your line. Bringing in people more experienced than you — and actually letting them lead.
- Delegate vs. dig in. Knowing the difference, and acting on it before it costs you something important.
- Exit planning & the next chapter. What you want from a sale, and what you want from the years after.
- Identity beyond the company. Who you are when the company is not the answer to "what do you do?"
Coaching that meets the business and the woman running it — without softening one to make the other comfortable. The work is the work. We bring the same rigor we bring to any senior leader.
We coach women founders, owners, and senior executives building, scaling, and leading their own enterprises. Some of our clients run service firms. Some run product businesses. Some are second-generation owners of family enterprises navigating the work of taking the reins. The common thread is ambition, capability, and the desire for a coaching partnership that engages the whole picture — strategic, operational, and personal — without flinching from any of it.
Frame the Future™ does not market a separate "for women" coaching program. We coach women the way we coach anyone serious about the work — with structural depth, candid feedback, and a method that does not depend on you fitting a mold. The space, the questions, and the work are yours to shape.
- Scaling strategically. Growth that builds the business you want to own — not just one that is bigger.
- Building the leadership team. Hiring, developing, and holding the line on a team that can scale with you.
- Capital & financing decisions. Debt, equity, partner buyouts, and the calls that change ownership math.
- Visibility & credibility. Showing up in rooms where being underestimated is the starting position — and the strategic move it requires.
- Succession in family-owned firms. Taking the reins, or handing them off, when the business and the family are the same thing.
- Partnership & co-founder dynamics. The conversations co-founders need to have but usually do not, until they have to.
- Integration of work and the rest of life. Not balance. Not boundaries. An actual operating model for a serious career and a serious life.
Naming a telos
in the opening chapter.
The years from eighteen to thirty are not a waiting room. They are the chapter where you author the first draft of your adult life — and the questions you ask now will frame what comes next.
We coach young adults at the inflection points where most people are handed advice instead of asked questions. After high school. Through college. The first job. The leap to a second one. The transition into family enterprise — or the deliberate choice not to. The years where it feels like everyone is moving and you are still deciding which direction is yours.
This work is private. Confidential. Outside the family dynamic, outside the workplace dynamic, outside the social-media chorus. A coaching partnership that belongs to the young adult — not to the parent who sponsored it, not to the employer who pays for it. We coach you. We report only what you agree to share.
- Naming your telos. What you actually exist to do — not what others have named for you.
- The transition after high school. College, gap year, direct to work, family enterprise — which path is yours, and why.
- Through college. Major decisions, internships, identity in a new environment, the question of what comes after.
- Family enterprise. Whether to step in, when, and on what terms — and the conversations the dynamic usually prevents.
- Career pathing. First-job decisions, the second-job decision (usually harder), industry navigation, and how to read your own signal.
- Professional development. Building the skills, presence, and judgment of the leader you want to become — earlier than your peers.
- Life transitions. Cross-country moves, relationships, financial independence, the work of becoming the adult version of yourself.
- Confidentiality from sponsors. When a parent or employer sponsors the coaching, we still coach you. The Working Agreement sets the terms in writing.
Three engagement arcs.
One steady standard.
Choose the depth that fits the work. Each program is delivered
one-to-one with a matched coach, includes assessment work, and is
built around the outcomes you define — whether leadership development,
business strategy, a career transition, or the next chapter of life.
Service investments start at $12,500 and vary based on scope, complexity, and engagement design. Final engagement fee is confirmed after a discovery conversation to ensure the right fit and level of support.
12 Sessions
approximately six monthsA focused arc for a specific goal or transition. The right fit when you know what you are working toward and need a partner to get there.
- Twelve one-hour sessions
- Three-step intake included
- Three miliaria check-ins
- Closing profectio session
18 Sessions
approximately nine monthsFor leadership development and role expansion. Designed for clients stepping into bigger work — new title, broader scope, higher stakes.
- Eighteen one-hour sessions
- Three-step intake included
- Three miliaria check-ins
- Stakeholder input round
- Closing profectio session
24 Sessions
approximately twelve monthsA full year of executive transformation. For senior leaders preparing for C-suite, navigating succession, or rebuilding how they lead.
- Twenty-four one-hour sessions
- Three-step intake included
- Executive 360 (serves as 2nd miliarium)
- Four miliaria check-ins
- Closing profectio session
Executive 360
A structured assessment gathering confidential input from a leader's manager, peers, direct reports, and stakeholders. Custom survey, eight to twelve interviews, synthesis report, debrief, and ninety-day action plan. Often bundled with a coaching program.
Business Advisory & Strategy
For founders and executives who need a coach and a strategic thinking partner. Built around your business questions — growth strategy, succession planning, leadership transitions, and the calls that don't have an obvious right answer. Engaged by the hour, by the project, or alongside coaching.
Other ways
we show up.
Not every engagement begins with a single coachee and a single coach. Some leadership work belongs in a group. Some belongs in your offices. Some belongs in front of a room. The Via Telos Method™ scales to fit the format.
Group Coaching Cohorts
Structured peer learning, anchored in the Via Telos Method™.For organizations developing a leadership bench, or for peer groups — founders, women executives, next-generation leaders — who want the depth of one-to-one coaching paired with the leverage of shared experience. Six to twelve participants, a defined cohort, six to twelve months of meetings.
- Cohort-specific assessment work
- Group sessions plus one-to-one between
- Curated readings, frameworks, and exercises
- A graduating profectio for the cohort
Priced per cohort · Custom scoping
On-Site Leadership Coaching
A coach embedded with your leadership team, in your offices.For leadership teams at an inflection — a new structure, a strategic pivot, a culture reset, an integration after acquisition. We work alongside the team over a defined period, with one-to-one coaching of key leaders interwoven with team sessions and offsite intensives. The work is yours; the structure is ours.
- Multi-day immersive sessions on-site
- One-to-one coaching of named leaders
- Team alignment and decision-making work
- Sponsor reporting at defined miliaria
Project-based · Inquire for scoping
Keynote Presentations
Senior coaches speaking on the work, the method, and the moment.For corporate offsites, leadership conferences, and industry events. Our senior coaches speak on the Via Telos Method™, the disciplines of executive coaching, the realities of leading at the edge, and the work of becoming the leader the future requires. Topics shaped to the audience; substance shaped to your context.
- Keynote (45–60 minutes) or workshop format
- Topics built to your event's theme
- Optional pre-event consultation with leadership
- Available for in-person or virtual
By inquiry · Schedule permitting
Validated Assessments
Grounded in evidence, not just instinct.Every Frame the Future™ engagement includes one or more validated assessment instruments, debriefed live by a credentialed coach. We are certified in nine industry-standard tools — CliftonStrengths, VIA Character Strengths, Kolbe Index, MBTI, Enneagram, DiSC, Hogan, EQ-i 2.0, and Leadership Circle Profile — grouped by what they reveal: what you bring, how you operate, and how you lead.
- Talent identification & strengths mapping
- Personality preference & behavioral style
- Emotional intelligence & interpersonal capacity
- 360° feedback & leadership competencies
Bundled with coaching · Custom selection
If you are investing in someone else's coaching.
Sponsor — from the Latin spondere, to pledge. Originally, one who put their own standing on the line as guarantor for another.Many of our clients are sponsored — by an employer investing in a key leader, a board funding executive development, or a parent underwriting an adult child's growth. If you are the one writing the check or making the introduction, you are doing what Romans did two thousand years ago: pledging your standing on behalf of someone else's via. Here is what you can expect.
Clear return on investment
We co-create coaching objectives with your coachee that are anchored to the outcomes you care about — leadership readiness, retention, performance, or successful transition.
Structured progress reporting
You receive a structured report at the mid-point and at engagement close — themes, progress against objectives, and the coachee's own assessment of growth. Confidential session content stays confidential.
Three-way alignment from day one
Sponsor, coachee, and coach meet together at the start of the engagement to align on goals and define what success looks like. Everyone leaves the room knowing what we are working toward.
Ethics you can rely on
Every Frame the Future™ coach operates under the ICF Code of Ethics, which governs the sponsor relationship as clearly as it governs the coach-coachee relationship. No conflicts of interest. No surprises.
Aligned at the intake.
Reported at the miliaria.
Sponsored coaching follows the same Via Telos Method™ as every Frame the Future™ engagement, with one addition: the three-way kickoff happens at Step Three of the intake, and the miliaria become the natural moments for sponsor reporting.
- Three-way kickoff at the Working Agreement. Sponsor, coachee, and coach meet together at intake Step Three to co-create coaching objectives, align on what success looks like, and establish what will and will not be shared back.
- The engagement begins. Coachee meets one-to-one with their matched coach. All session content remains confidential — only progress against the co-created objectives is reported.
- Mid-engagement miliarium. A structured progress report is delivered at the mid-point miliarium, with a three-way conversation if useful. Objectives can be refined.
- Profectio close. A final report summarizes progress against the original objectives, including the coachee's own reflection on growth. A renewal conversation, if relevant, happens here.
The bench, by name.
Exceptional leaders deserve exceptional coaches. That's why every coach at Frame the Future ™ has earned one of the two highest professional coaching credentials awarded by the International Coaching Federation (ICF): the Professional Certified Coach (PCC) or Master Certified Coach (MCC) designation. Achieving these credentials requires years of dedicated training, hundreds to thousands of hours of coaching experience, rigorous assessment, and an unwavering commitment to ethical practice and continuous development. The result is a coaching collective that combines world-class expertise with genuine partnership—helping leaders think more clearly, lead more courageously, and create extraordinary futures for themselves, their teams, and their organizations.
Coaching is not about telling you what to do. It is about helping you see clearly what you already know — and giving you the structure to act on it.
Sophia Harbas · Director of Coaching
Coaching held to a clear standard.
Every Frame the Future™ coach is credentialed by the International Coaching Federation (ICF) and operates under the ICF Code of Ethics — which governs confidentiality, conflicts of interest, the sponsor relationship, and what coaching is and is not. We invite every prospective client and sponsor to read it.
Read the ICF Code of Ethics →
Name your telos.
Begin the via.
No commitment. No pressure. A first conversation to see if the work — and the fit — are right. Most engagements begin formally within three to four weeks of this call.
The Listening Session
60 minutes. Your coach listens for the telos under the goal. You leave heard.
Terrain Mapping
We map the landscape — pressures, what's been tried, what's in the way. Assessments debriefed here.
The Working Agreement
Co-created. Signed by both. The coaching begins.